18 de June 2026
Virtual Activity
Speaker: Andrea Pescher, Generative AI Researcher | PhD Candidate @University of Innsbruck, Germany. https://www.linkedin.com/in/apescher/
As consumers increasingly turn to AI assistants for product recommendations, a new question emerges: who is influencing the advice they receive?
This seminar explores how persuasive product content can shape LLM-generated recommendations before the consumer even asks. It will examine how firms may influence the information AI systems encounter online, why this creates new risks for consumer choice, and how these effects differ across hedonic and utilitarian products.
Date & Time: Thursday, june 18, at 07:30 Colombia / New Orleans, 08:30 Chile / Dominican Republic, 09:30 Argentina, 14:30 Rome / Berlin
